About Us

Our Story

Southwestern Ventures was founded as part of the Southwestern Family of Companies to create career and entrepreneurial opportunities for young people in Europe. We focus on elevating partners’ sales, in addition to starting and onboarding new businesses by leveraging the family of companies’ strong network of talented alumni.

The journey started in December 2018 when Jaak Roosaare, together with our CFO Madli Suitslepp, managed to create 80+ part-time positions in the first 12 months of operation and help several partners fundraise, in addition to G4S increasing fire safety by selling and installing connected COO detectors. 

We currently have four divisions: Finance, Insurance, Fundraising and Home Services. Headquartered in Tallinn, Estonia, we also do business in Latvia, Lithuania and Poland.

We focus on offering people inspiring careers in a youthful and growth-oriented environment.

Since 2021, Ventures has been led by Priit Märtin.


Give people a chance to Earn, Learn and Serve through sales and leadership.

Offer an inspiring career within SWFC using proven values, principles and methods.

Help grow partner businesses which have the goal of making a positive local and global impact.


Core Values

Growth – personal and professional

Ownership – we are proactive and on the same team

Flexibility – we find and take the quickest way to our goals

Commitment – we finish what we start

Synergy – win-win cooperation with team members and partners

Professionalism – high work and skill standards in everything we do


We continuously recruit people and offer them inspiring culture and career opportunities.

We focus on training and coaching our people by using the principles and methods proven by Southwestern.

We adapt and learn to seek excellence.

Corporate Family

Southwestern Advantage

For over 150 years, Southwestern Advantage has helped young people develop the skills and character they need to achieve their goals in life.

Southwestern Consulting

Southwestern Consulting consists of three unique divisions, each with a focused mission that helps professionals take their business and life to the next level.

Southwestern Recruitment

Southwestern Recruitment recruits high-caliber candidates for a list of global clients across industries and our recruiters are industry experts in our six specialties.

Family Of Companies

Since 1855, Southwestern Family of Companies has invested in purpose-driven people who are inspired to build principle-guided businesses that impact the world.

ERGO INsurance

ERGO has been among the leading insurance groups in the Baltic States and offers a complete range of coverage including general insurance along with life and health insurance. Over 640,000 customers in the Baltic States trust the services, know-how and financial stability of ERGO Group.
Two companies are consolidated under the ERGO name in Estonia: the general insurance company ERGO Insurance SE and the life insurance company ERGO Life Insurance SE Eesti filiaal.