{"id":2829,"date":"2026-06-16T12:13:58","date_gmt":"2026-06-16T12:13:58","guid":{"rendered":"https:\/\/southwesternventures.com\/listening-is-the-new-selling-how-the-70-30-rule-improves-buying-decisions\/"},"modified":"2026-06-16T12:47:59","modified_gmt":"2026-06-16T12:47:59","slug":"70-30-princips-pardosana","status":"publish","type":"post","link":"https:\/\/southwesternventures.com\/lv\/70-30-princips-pardosana\/","title":{"rendered":"Klaus\u012b\u0161an\u0101s ir jaun\u0101 p\u0101rdo\u0161ana: k\u0101 70\/30 princips uzlabo pirkuma l\u0113mumu kvalit\u0101ti"},"content":{"rendered":"\n

70\/30 princips p\u0101rdo\u0161an\u0101 ir viens no svar\u012bg\u0101kajiem principiem, kas at\u0161\u0137ir veiksm\u012bgus p\u0101rdev\u0113jus no p\u0101r\u0113jiem. P\u0101rdo\u0161an\u0101 bie\u017ei pie\u013cauj vienu k\u013c\u016bdu: p\u0101rdev\u0113ja aktivit\u0101ti jauc ar pied\u0101v\u0101t\u0101 produkta vai pakalpojuma v\u0113rt\u012bbu.<\/p>\n\n\n\n

Kad liel\u0101k\u0101 da\u013ca cilv\u0113ku iedom\u0101jas veiksm\u012bgu p\u0101rdev\u0113ju, vi\u0146i redz k\u0101du, kur\u0161 p\u0101rvalda sarunu, izvirza sp\u0113c\u012bgus argumentus un uz jebkuru jaut\u0101jumu atbild uzreiz. T\u0101 ir p\u0101rdo\u0161anas “romantisk\u0101” versija. Paties\u012bb\u0101 daudzu p\u0101rdo\u0161anas sarunu scen\u0101rijs ir cit\u0101ds: p\u0101rdev\u0113js daudz run\u0101, klients piekl\u0101j\u012bgi pam\u0101j ar galvu un beig\u0101s neko nenop\u0113rk. Ne t\u0101p\u0113c, ka produkts bija nepareizs, bet t\u0101p\u0113c, ka klients nekad nejut\u0101s patiesi saprasts.<\/p>\n\n\n\n

\u0160eit rodas viens no liel\u0101kajiem m\u016bsdienu p\u0101rdo\u0161anas paradoksiem. Jo vair\u0101k inform\u0101cijas klientiem ir pieejams, jo maz\u0101k vi\u0146iem ir vajadz\u012bgs k\u0101ds, kur\u0161 sniegtu v\u0113l vair\u0101k. Vi\u0146iem ir vajadz\u012bgs k\u0101ds, kur\u0161 pal\u012bdz\u0113tu saprast, kura inform\u0101cija ir svar\u012bga tie\u0161i vi\u0146u situ\u0101cij\u0101.<\/p>\n\n\n\n

K\u0101p\u0113c probl\u0113ma parasti nav tas, ko klients saka pirmaj\u0101 br\u012bd\u012b?<\/h2>\n\n\n\n

Iedom\u0101jieties situ\u0101ciju: ra\u017eo\u0161anas uz\u0146\u0113muma person\u0101la vad\u012bt\u0101js saka, ka vi\u0146iem ir gr\u016bti atrast darbiniekus. P\u0101rdev\u0113js uzreiz s\u0101k run\u0101t par atlases kampa\u0146\u0101m un darba port\u0101liem. Lo\u0123isks solis.<\/p>\n\n\n\n

Bet ko dar\u012bt, ja probl\u0113ma nav kandid\u0101tu tr\u016bkums? Ko dar\u012bt, ja kandid\u0101tu pietiek, bet vad\u012bt\u0101ji atbild vi\u0146iem tikai p\u0113c ned\u0113\u013cas un l\u012bdz tam laikam cilv\u0113ks jau ir pie\u0146\u0113mis darbu citur? Atlases kampa\u0146a \u0161o probl\u0113mu neatrisin\u0101s. T\u0101 padar\u012bs situ\u0101ciju slikt\u0101ku, jo pieved\u012bs v\u0113l vair\u0101k kandid\u0101tu sist\u0113m\u0101, kas jau tagad netiek gal\u0101 ar ien\u0101ko\u0161ajiem pieteikumiem.<\/p>\n\n\n\n

Jo \u0101tr\u0101k p\u0101rdev\u0113js virz\u0101s uz risin\u0101jumu, jo liel\u0101ks ir risks, ka vi\u0146\u0161 risina nepareizo probl\u0113mu.<\/p>\n\n\n\n

Ko 70\/30 princips paties\u012bb\u0101 noz\u012bm\u0113?<\/h2>\n\n\n\n

70\/30 princips p\u0101rdo\u0161an\u0101 ir vienk\u0101r\u0161s: klients run\u0101 aptuveni 70 procentus sarunas, p\u0101rdev\u0113js 30. M\u0113r\u0137is nav tas, lai p\u0101rdev\u0113js vienk\u0101r\u0161i vair\u0101k klus\u0113tu. M\u0113r\u0137is ir rad\u012bt pietiekami daudz telpas, lai klients dal\u012btos ar inform\u0101ciju, kas \u013cauj patiesi saprast vi\u0146a situ\u0101ciju.<\/p>\n\n\n\n

Kad uz\u0146\u0113muma vad\u012bt\u0101js desmit min\u016btes st\u0101sta par savas organiz\u0101cijas izaicin\u0101jumiem, p\u0101rdev\u0113js uzzina vair\u0101k nek\u0101 no desmit slaidu prezent\u0101cijas. Vi\u0146\u0161 dzird, k\u0101dus m\u0113r\u0137us uz\u0146\u0113mums cen\u0161as sasniegt. Kur\u0161 paties\u012bb\u0101 pie\u0146em l\u0113mumus. K\u0101di risin\u0101jumi jau ir izm\u0113\u0123in\u0101ti un k\u0101p\u0113c tie l\u012bdz \u0161im nav darboju\u0161ies. \u0160\u012b inform\u0101cija nav atrodama Google.<\/p>\n\n\n\n

Neils R\u0101kems gr\u0101mat\u0101 SPIN Selling rakst\u012bja, ka veiksm\u012bgi p\u0101rdev\u0113ji velta vair\u0101k laika situ\u0101cijas izpratnei, nevis risin\u0101juma prezent\u0113\u0161anai. Tas var \u0161\u0137ist pretrun\u012bgi, jo vienm\u0113r ir v\u0113lme run\u0101t vair\u0101k, demonstr\u0113t kompetenci, p\u0101rliecin\u0101t, argument\u0113t. Ta\u010du kompetence daudz skaidr\u0101k par\u0101d\u0101s jaut\u0101jumos, ko uzdod, nevis atbild\u0113s, ko sniedz.<\/p>\n\n\n

\n
\"70\/30<\/figure>\n<\/div>\n\n\n

K\u0101p\u0113c klaus\u012b\u0161an\u0101s k\u013c\u016bst v\u0113rt\u012bg\u0101ka m\u0101ksl\u012bg\u0101 intelekta laikmet\u0101?<\/h2>\n\n\n\n

M\u0101ksl\u012bgais intelekts tagad var rakst\u012bt p\u0101rdo\u0161anas e-pastus, veidot pied\u0101v\u0101jumus un pat analiz\u0113t sapul\u010du ierakstus. Daudzi uzdevumi, kas agr\u0101k pras\u012bja stundu, tagad tiek veikti min\u016b\u0161u laik\u0101. Ta\u010du tas noz\u012bm\u0113 ar\u012b, ka \u0161ie uzdevumi vairs nav konkurences priek\u0161roc\u012bba.<\/p>\n\n\n\n

Kas tad paliek?<\/p>\n\n\n\n

M\u0101ksl\u012bgais intelekts neredz, kur\u0161 vad\u012bt\u0101js ir patiesais l\u0113mumu pie\u0146\u0113m\u0113js un kur\u0161 ir tikai starpnieks. Tas nedzird br\u012bdi, kad klients \u0161aub\u0101s. Tas neiev\u0113ro, ka k\u0101da t\u0113ma rada diskomfortu z\u0101l\u0113 un ka tie\u0161i \u0161is diskomforts ir visas sarunas patiesais kodols. \u0160ie sign\u0101li par\u0101d\u0101s tikai dz\u012bvas sarunas laik\u0101. Un to paman\u012b\u0161ana prasa b\u016bt kl\u0101teso\u0161am un klaus\u012bties, nevis gaid\u012bt savu k\u0101rtu run\u0101t.<\/p>\n\n\n\n

Jo viegl\u0101k k\u013c\u016bst rad\u012bt inform\u0101ciju, jo v\u0113rt\u012bg\u0101ka k\u013c\u016bst sp\u0113ja saprast ar\u012b kontekstu.<\/p>\n\n\n\n

Klaus\u012b\u0161an\u0101s nav maiga prasme<\/h2>\n\n\n\n

Daudzi uz\u0146\u0113mumi uzskata klaus\u012b\u0161anos par ko t\u0101du, ko var att\u012bst\u012bt l\u012bdz\u0101s prezent\u0101cijas prasm\u0113m vai laika pl\u0101no\u0161anai. Noder\u012bgu, iesp\u0113jams, bet ne biznesa kritisku.<\/p>\n\n\n\n

Tom\u0113r klaus\u012b\u0161an\u0101s prasme tie\u0161i ietekm\u0113 to, cik prec\u012bzi uz\u0146\u0113mums sp\u0113j nov\u0113rt\u0113t probl\u0113mu. Un nepareizs nov\u0113rt\u0113jums ir d\u0101rgs, ne tikai p\u0101rdo\u0161an\u0101, bet ar\u012b produktu att\u012bst\u012bb\u0101, strat\u0113\u0123ij\u0101 un vad\u012bb\u0101. Sp\u0113c\u012bgi p\u0101rdo\u0161anas vad\u012bt\u0101ji klaus\u0101s pirms l\u0113mumu pie\u0146em\u0161anas. Sp\u0113c\u012bgi konsultanti klaus\u0101s pirms ieteikumu snieg\u0161anas. Modelis ir vien\u0101ds.<\/p>\n\n\n\n

70\/30 princips nav pa\u0146\u0113miens lab\u0101k\u0101m p\u0101rdo\u0161anas sarun\u0101m. Tas ir atg\u0101din\u0101jums, ka p\u0101rdo\u0161anas liel\u0101k\u0101 v\u0113rt\u012bba sl\u0113pjas nevis run\u0101\u0161an\u0101, bet izpratn\u0113. Un organiz\u0101cijas, kas savus klientus saprot lab\u0101k nek\u0101 konkurenti, ar\u012b sasniedz lab\u0101kus rezult\u0101tus. Ne vienm\u0113r. Bet pietiekami bie\u017ei, lai tas b\u016btu noz\u012bm\u012bgi. 70\/30 princips p\u0101rdo\u0161an\u0101 pal\u012bdz veidot uztic\u012bbu \u0101tr\u0101k nek\u0101 jebkura prezent\u0101cija.<\/p>\n\n\n\n

\n\n\n\n

SW Ventures ir p\u0101rdo\u0161anas karjeras inkubators, kas darbojas Igaunij\u0101, Latvij\u0101 un Lietuv\u0101. M\u0113s pal\u012bdzam ambicioziem cilv\u0113kiem veidot j\u0113gpilnu karjeru p\u0101rdo\u0161an\u0101, izmantojot praktisku pieredzi, re\u0101lus rezult\u0101tus un past\u0101v\u012bgu att\u012bst\u012bbu.<\/em><\/p>\n\n\n\n

<\/p>\n","protected":false},"excerpt":{"rendered":"

70\/30 princips p\u0101rdo\u0161an\u0101 ir viens no svar\u012bg\u0101kajiem principiem, kas at\u0161\u0137ir veiksm\u012bgus p\u0101rdev\u0113jus no p\u0101r\u0113jiem. P\u0101rdo\u0161an\u0101 bie\u017ei pie\u013cauj vienu k\u013c\u016bdu: p\u0101rdev\u0113ja aktivit\u0101ti jauc ar pied\u0101v\u0101t\u0101 produkta vai pakalpojuma v\u0113rt\u012bbu. Kad liel\u0101k\u0101 da\u013ca cilv\u0113ku iedom\u0101jas veiksm\u012bgu p\u0101rdev\u0113ju, vi\u0146i redz k\u0101du, kur\u0161 p\u0101rvalda sarunu, izvirza sp\u0113c\u012bgus argumentus un uz jebkuru jaut\u0101jumu atbild uzreiz. T\u0101 ir p\u0101rdo\u0161anas “romantisk\u0101” versija. […]<\/p>\n","protected":false},"author":2,"featured_media":1629,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[143,131],"tags":[],"class_list":["post-2829","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-pardosana","category-pasizaugsme"],"acf":[],"_links":{"self":[{"href":"https:\/\/southwesternventures.com\/lv\/wp-json\/wp\/v2\/posts\/2829","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/southwesternventures.com\/lv\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/southwesternventures.com\/lv\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/southwesternventures.com\/lv\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/southwesternventures.com\/lv\/wp-json\/wp\/v2\/comments?post=2829"}],"version-history":[{"count":3,"href":"https:\/\/southwesternventures.com\/lv\/wp-json\/wp\/v2\/posts\/2829\/revisions"}],"predecessor-version":[{"id":2847,"href":"https:\/\/southwesternventures.com\/lv\/wp-json\/wp\/v2\/posts\/2829\/revisions\/2847"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/southwesternventures.com\/lv\/wp-json\/wp\/v2\/media\/1629"}],"wp:attachment":[{"href":"https:\/\/southwesternventures.com\/lv\/wp-json\/wp\/v2\/media?parent=2829"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/southwesternventures.com\/lv\/wp-json\/wp\/v2\/categories?post=2829"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/southwesternventures.com\/lv\/wp-json\/wp\/v2\/tags?post=2829"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}