In the summer of 2021, we confirmed our cooperation with ERGO Insurance SE. A few weeks later, a small group of young people sat in their first product trainings, and on September 15, the first three calls to clients were made. That was the beginning – the foundation of today’s insurance division.
Growth was rapid: new team members, our own office, the first in-center sales days, and record-breaking weeks. In 2022, the team went out to fairs and trade shows, and by August had already achieved its best month – over €10,000 in sales.
In 2023, the team entered a new phase: they started selling life insurance, began holding regular team days, and opened a new office on Siduri Street. In 2024, the entire team shifted fully to life insurance sales, and a sales trainer position was created. Today, insurance sales is one of Ventures’ fastest-growing divisions.
Insurance doesn’t change every day – but it can change an entire life. Accidents and unexpected events come without warning, and when they do, the consequences are always serious. This is where our work comes in: insurance provides security and peace of mind, knowing that when something happens, support is there.
Our work isn’t just about filling out policies. It’s about helping people in moments when they need clarity, support, and solutions. It’s the knowledge that you’ve given someone a sense of security – a gift that can last a lifetime.
At the heart of Ventures Insurance is communication.
Calls, meetings, fairs – every conversation is an opportunity. Some calls are a quick “no,” while others end with a client’s heartfelt thank you.
Taavi Vesinurm, who was already breaking records in spring 2022, recalls:
“The best moment is when a client says: ‘Now I feel much calmer.’ That’s when you realize this isn’t just sales – it’s a real impact on someone’s life.”
The team’s records speak for themselves:
These numbers are not just statistics – they represent hundreds of people who today have more security and protection.
This job is for people who want to grow and develop skills you don’t easily learn elsewhere: communication, confidence, persistence. You don’t need to be a “super salesperson.” What you need is to be genuine, eager to learn, and determined.
Most team members start in a sales support role, learning how to make calls and schedule meetings. From there, they move to trauma protection product advisor, then to life insurance advisor. After that, it’s up to the person whether they remain a sales specialist or step into a team leader role. At each stage, both responsibility and income grow. At the same time, so do the skills – from handling difficult conversations to building a long-term client base.
Mihkel Muinasmaa – Southwestern Ventures division leader and sales enthusiast who has been involved in the international sales and leadership world for more than seven years.
Mihkel’s journey began in 2016, when he spent four summers in the United States selling books door-to-door, working over 80 hours a week and making more than 10,000 sales presentations. He consistently ranked in the top 2% of salespeople across the entire company. In addition, he has raised over €1 million in recurring donations for the Tallinn Children’s Hospital Support Foundation, led teams, and recruited thousands of donors.
Today, Mihkel is the head of the insurance division, and his daily mission is to build a system where every person can grow. In his words:
“Sales is not just numbers. Sales is self-awareness, mindset, and the ability to lead yourself and others. If a person learns to succeed in sales, they can succeed in anything in life.”
His mission is to prove that professional, high-quality sales is possible in Estonia and to grow the Ventures Insurance team into a global standard.
Ventures Insurance is not just about contracts. It’s about a community where every person can grow – both as a professional and as a human being.
Our vision is simple:
Insurance is often the beginning of something much bigger – courage, confidence, and the knowledge that your work truly changes lives.